Solutions

Retail store | Wireless people counters

Wireless infrared people counting sensors provide retailers with accurate visitor traffic, reliable footfall trends and clear insights that support better staffing, marketing and store performance.

Wireless devices

Save time and money by installing wireless people counting sensors that don’t need any cabling works.

Flexible system architecture

You can install reporting software on your servers or use SensMax cloud reporting portal.

Ready to use reports

More than 20 statistical, analytical and financial reports sorted by hour, day, week, month, quarter and year.

Privacy compliant

The sensor is 100% GDPR/Privacy law compliant and detects people without filming them.

Quick & Easy setup

Wireless plug and play device that is quick and easy to install in a few minutes.

Wireless Infrared People Counting System for Retail Stores

The SensMax infrared people counting system provides accurate visitor counting and footfall statistics for retail stores, helping managers understand how many potential customers enter the store throughout the day. By combining data from each people counting sensor with POS results, retailers can measure conversion, evaluate staff efficiency, analyze promotional activities and plan operations based on real visitor traffic.

Wireless infrared people counters such as the SensMax S1 and SensMax D3 are mounted on both sides of the entrance and powered by long-life batteries. This makes the system ideal for small shops and large retail chains that need a scalable, low-maintenance and GDPR-compliant solution for tracking customer flow.

Infrared people counting sensors installed at retail entrance

Wireless infrared visitor counting sensors installed on both sides of a retail entrance.

Why Accurate Visitor Data Matters in Retail

Understanding store traffic is essential for evaluating marketing performance, staff efficiency, customer conversion and store profitability. Infrared visitor counting sensors help retailers see how many customers their stores attract, when peak hours occur and how traffic changes after campaigns or layout updates.

Measure real store performance – hourly, daily and campaign-based visitor numbers.
Improve staff planning – align working hours with actual visitor peaks.
Evaluate storefront impact – check whether new windows or signage influence traffic.
Compare multiple stores – consistent statistics across the entire retail chain.
Track long-term trends – monitor seasons, holidays and recurring traffic patterns.

How the Infrared System Works

Each infrared people counting sensor is installed on opposite sides of the entrance at chest level. A transmitter sends a safe IR beam to a receiver. Every time a visitor crosses the entrance and interrupts the beam, the visitor counting sensor registers a count. Bidirectional SensMax D3 models can separate IN and OUT movement to calculate occupancy.

All SensMax S1 and D3 wireless people counters send hourly statistics to the central server via SensMax SMX gateways. Sensor communication ranges vary from 50 m to 800 m, depending on the model. Internal memory keeps up to 25 days of backup data during connectivity outages.

How the infrared people counting system works in a retail store

Wireless retail footfall sensors communicate with the gateway and forward statistics to the reporting platform.

Key Advantages for Retail Stores

Low installation cost – wireless infrared counters require no cabling and install in minutes.
Long battery life – up to two years of operation on AA batteries.
High accuracy in narrow entrances – perfectly suited for single-door retail stores.
Anonymous and GDPR-safe – IR sensors detect beam breaks with zero image recording.
Offline backup memory – sensor stores data locally if the network is unavailable.
Highly scalable – economical for chains with dozens or hundreds of stores.

System Components

SensMax S1 – unidirectional infrared people counting sensor.
SensMax D3 – bidirectional visitor counting sensor for IN / OUT detection.
SensMax D3 TS – real-time IR people counter with 5-minute updates.
SensMax SMX Gateways – LAN, Wi-Fi or long-range receivers for centralized data collection.

Reporting and Integration

Footfall statistics appear automatically in the SensMax reporting platform, which includes more than 20 analytical, statistical and financial reports. Retailers can use cloud reporting or install the software locally. For advanced integrations, all data from people counting sensors is available via API or MQTT for real-time workflows.

Retail footfall reporting software dashboard

Ready-to-use analytics show hourly trends, conversions and store comparisons.

Business Impact

With complete visibility into customer traffic, retailers can reduce operational costs, schedule staff based on real demand, evaluate campaign effectiveness and improve conversion. By comparing footfall with POS results, managers can analyze sales per visitor, identify underperforming stores and adjust strategies to increase profitability across the entire retail network.