People counting system for retail stores
People counting system description
Retail people counting system SensMax helps you to track the number of potential customers visiting your retail stores. Retail traffic counters accurately track visitors' statistics and combine them with financial data from cash registers. It helps determine how much sales revenue is generated per visitor and the number of goods purchased per visitor. This data helps to track sales staff efficiency, analyze promotional activities' success, and determine visiting trends to optimize qty of staff needed in stores. By installing SensMax retail traffic counters, you will have more data for business decisions related to marketing activities, staff work schedule, and salespeople efficiency, leading to increased profitability and operational efficiency improvements.
SensMax customer counting system is designed for gathering retail traffic statistics in a network of retail stores. People counting sensors are wireless devices, so it is easy to install them without any cabling works. Statistical data from wireless people counters are delivered to a central server via LAN Internet or WiFi Internet gateways. You can see retail traffic statistics from the retail stores in 20+ ready-to-use statistical, analytical, administrative, and financial reports. There is an option to set up financial data import from POSes using built-in data import constructor, as well as the option for automatic data export from customer counting system to any 3rd party reporting software in XML, CSV, MySQL data formats or export people counting statistics via API from SensMax cloud reporting portal.
For this solution you can use several device combinations.
Real-time bidirectional mmWave sensors
Real-time bidirectional infrared sensors
Unidirectional infrared sensors
How people counting system works
The customer counting system consists of wireless door counter sensors, the data gateway for data collecting from door traffic counters, and reporting software that displays data from door traffic counters in various reports. Wireless people counting sensors count crossings on the entrance to the store and deliver statistical data to a central server using a data gateway every 20 minutes.
People counting sensors work from standard AA batteries for up to 2 years and have internal memory for backing up 25 days of hourly data. The data gateway collects statistical information from many counting sensors and delivers it to a server via LAN or WiFi connection.
There are three types of people counting devices and data gateways for different stores with connectivity range 50m, 150m, and 800m.
The data gateway has a backup memory for 2000 days of hourly data shared among serviced people counting sensors.
Reporting software features
Statistical data from people counters is displayed in a reporting application within 20+ ready-to-use statistical, analytical and financial reports. There is an option to install reporting software on your servers or use the SensMax cloud reporting service for data processing.
Local people counting software installation allows importing financial data from POSes and combining it with visitors statistics to create conversion reports. You can export people counting statistics to any 3rd party reporting software in XML, CSV, or MYSQL data formats.
Cloud reporting application stores data at SensMax servers, so you don't need to build up any local IT infrastructure for statistical data storing and processing. Reporting software allows you to check customer traffic statistics, visiting trends, compare periods before and after marketing activities or sales staff training, check conversion rates, store opening and closing times.