Why Wide Entrances Need Advanced People Counting
Wide entrances provide a welcoming, open feel for customers, but they also make tracking foot traffic more challenging. Traditional people counting methods, such as infrared sensors, may struggle to provide accurate data in these settings, especially when multiple customers enter simultaneously or in crowded conditions. This is where the SensMax TAC-B 3D-W indoor radar sensor steps in.
Technical Advantages of the SensMax TAC-B 3D-W Sensor
The SensMax TAC-B 3D-W radar sensor is engineered with advanced technology to ensure precise, anonymous people counting in complex environments. Here’s what sets it apart:
- Wide Coverage Area: The sensor covers up to 10 meters in range with a 120° viewing angle, enabling it to track foot traffic across entrances as wide as 100 square meters. This makes it an excellent choice for malls, large retail stores, and multi-door entries.
- Radar-Based Technology: Unlike cameras, which rely on light and can be affected by shadows or poor lighting, the TAC-B 3D-W operates using mmWave radar. This technology ensures accurate detection, even in dim lighting, shadows, or cluttered areas.
- Real-Time Direction Tracking: The sensor not only counts visitors but also identifies their direction (entering or exiting). This is especially useful for tracking peak times, analyzing visitor flow, and optimizing staff schedules.
- Multi-Line and Zone Counting: Each sensor supports up to 5 counting lines and zones, allowing stores to set up multiple entry and exit monitoring areas, even within one wide entrance.
- GDPR-Compliant Technology: The radar sensor does not capture personal data or use cameras, ensuring 100% privacy compliance while collecting anonymous traffic statistics.
- Offline and Online Data Access: In case of network interruptions, the device stores data on its 16GB SD card. Once the connection is restored, it syncs all data to the cloud reporting portal.
- Seamless Integration: The sensor is compatible with WiFi networks and supports popular IoT protocols like MQTT and IFTTT webhooks. These features make it easy to integrate data into existing retail management software.
Benefits of SensMax TAC-B 3D-W for Retail Stores
Here are some practical ways this sensor can benefit retail stores with wide entrances:
- Accurate Customer Counting: Gain precise insights into the number of people entering and leaving the store, even during high-traffic hours.
- Optimize Staffing and Operations: Use real-time data to adjust staffing levels based on peak times. This ensures better customer service during busy periods and cost savings during off-peak times.
- Monitor Conversion Rates: Combine footfall data with sales information to calculate conversion rates. This data helps you evaluate marketing campaigns or store layouts.
- Improve Store Layout and Flow: Identify bottlenecks and high-traffic areas to optimize product placements and enhance the shopping experience.
- Enhance Security: With real-time people counting, store management can detect overcrowding and take quick action to maintain safety and compliance with fire codes.
- Data-Driven Decision Making: Access detailed reports on visitor behavior via the cloud reporting portal. Insights from this data help retail managers make informed decisions about promotions, layouts, and operations.
How to Install the Sensor at Wide Entrances
The SensMax TAC-B 3D-W is designed for easy sidewall installation. Here are some tips to ensure effective setup for wide entrances:
- Choose the Right Height: Install the sensor at a height of 2 to 3 meters above the ground. For wide entrances, place sensors on both sides for complete coverage.
- Angle for Best Accuracy: Slightly tilt the sensor downwards (5–10 degrees) to maximize its detection accuracy, ensuring it captures people at all distances.
- Connect to Power and Network: The sensor operates on a 12V DC power supply and connects to the network via WiFi. Ensure the area has a stable internet connection for real-time reporting.
- Set Up Counting Zones: Use the online configuration portal to define up to 5 counting zones within the entrance. This is especially useful for stores with multiple doorways.
- Test the System: After installation, conduct a trial run to verify data accuracy. Adjust settings if necessary to ensure optimal performance.
The SensMax TAC-B 3D-W indoor radar sensor is more than just a people counter—it’s a comprehensive traffic management tool. By providing accurate data on foot traffic, visitor behavior, and flow patterns, it empowers retail managers to create better shopping experiences while optimizing resources. Its advanced features, privacy compliance, and adaptability make it a smart investment for retail stores with wide entrances.
