Solutions

Customer Feedback Terminals for Retail Stores

Wireless smiley-button terminals that help retail chains measure customer satisfaction, improve service quality and boost loyalty through real-time feedback analytics.

Wireless devices

Customer survey button is the wireless device that works from standard AA batteries.

Fast & Easy installation

Wireless survey button is easy to install without any cabling works.

Long battery life

Visitor survey buttons battery life is up to 2 years.

Flexible system architecture

You can install reporting software on your servers or use SensMax cloud reporting portal.

Anti-SPAM filter

Intelligent digital algorithm filters out spam pressings to any of emotions.

Customer Feedback Terminals for Retail Stores

The SensMax customer feedback terminal system helps retail chains measure in-store experience at the exact moment it happens. With wireless smiley-button terminals placed at checkout zones, service desks or store exits, retailers get instant insight into customer satisfaction, staff performance and service quality. All feedback is collected anonymously and displayed in clear, automated reports for store managers and HQ teams.

This system is designed for retailers who want to understand how customers feel during their visit, identify problem stores early and improve loyalty. Compact terminals operate from batteries and install in minutes, making them scalable across hundreds of stores.

Customer feedback terminals in retail store

Feedback terminals positioned at checkout and entrance/exit areas.

Where Retailers Use Customer Feedback Terminals

Checkout zones – measure service speed and cashier friendliness.
Customer service desks – track support quality and issue resolution.
Store exits – understand overall store satisfaction after each visit.
Fitting rooms – evaluate cleanliness and staff assistance.
Click & Collect counters – monitor pickup experience and waiting time.

How the System Works

Each wireless terminal contains three feedback buttons (positive, neutral, negative). When customers press a button, the event is recorded instantly. A built-in spam filter ignores repeated or accidental presses to ensure high-quality data.

All feedback is delivered automatically to the reporting platform via SensMax SMX gateways over Wi-Fi or LAN. One gateway supports multiple terminals within a range of up to 800 meters, allowing chain-wide rollouts with minimal infrastructure.

Compact wireless terminal for retail customer satisfaction measurement.

Key Benefits for Retail Operations

Improve service quality – identify stores with low customer satisfaction.
Increase conversion – understand how service impacts buying decisions.
Measure staff performance – compare shifts, days or specific counters.
React instantly – use real-time terminals for immediate issue detection.
Enterprise-wide analytics – compare stores, regions and chains.
Simple deployment – wireless installation, no cabling or drilling.

Reporting & Integration

Customer feedback is processed in the SensMax EasyReport desktop software or SensWeb cloud portal. Managers can view satisfaction trends per hour, per day or per store, as well as automated weekly reports delivered directly to their inbox.

Retailers can also calculate Net Promoter Score (NPS) to measure customer loyalty and track how well each store performs over time. For advanced workflows, API and MQTT integrations are available.