Why Use People Counting in Retail?
Understanding customer traffic is essential for retail success. With accurate foot traffic data, store managers can:
- Measure the effectiveness of marketing campaigns
- Calculate true conversion rates
- Optimize staff schedules
- Compare performance across multiple store locations
- Adjust store layouts based on real visitor behavior
SensMax Pro S1 Infrared Sensors
The SensMax Pro S1 is a wireless infrared sensor perfect for entry-level people counting at store entrances.
Key Benefits
- Bidirectional counting for entries and exits
- Wireless and battery-powered (up to 2 years)
- Cost-effective for small to medium retail locations
Technical Details
- Counting width: up to 5 meters
- Mounting height: 1.2–1.5 meters
- Connectivity: RF to SensMax gateways (LAN, USB, or 4G)
- Integration: Real-time cloud reporting via SensWeb
Installation
Mount sensors on opposite sides of the entrance at the same height with a clear line of sight. Installation takes less than 30 minutes.
SensMax TAC-B 3D-W Radar Sensors
The TAC-B 3D-W uses advanced radar technology for highly accurate people counting in wide or complex entry areas.
Key Benefits
- Accuracy of 98–99%, even in crowded conditions
- Privacy-safe — no cameras or visual recording
- Zone-based analytics and dwell time tracking
- Can cover large areas or sync with multiple sensors
Technical Details
- Mounting height: optimal 2.5–3.5 meters (up to 4 m)
- Coverage: up to 10x10 meters per device
- Power: PoE or 220V
- Connectivity: Real-time data via Wi-Fi or Ethernet
Installation
Install overhead in the center of the counting zone. Avoid reflective surfaces below the sensor. Remote setup and calibration supported.
Centralized Reporting with SensWeb
Both sensor types feed data into the SensWeb cloud platform for unified reporting:
- Live dashboards for visitor traffic
- Customizable reports by location, time, or date
- Cross-store comparison and trend analysis
- API support for integration with POS, ERP, or BI systems
- Email or SMS alerts for defined thresholds
Comparison Table
| Feature | SensMax Pro S1 | SensMax TAC-B 3D-W |
|---|---|---|
| Best for | Small/medium stores with standard doors | Wide entrances or complex spaces |
| Accuracy | ~95% | ~98–99% |
| Technology | Infrared beam | 3D mmWave radar |
| Mounting type | Wall-mounted, dual-sided | Sidewall |
| Power | Battery (up to 2 years) | PoE or 220V |
| Privacy | High | Very high |
| Cost | Low | Medium |
SensMax offers two flexible and scalable people counting solutions that fit any retail environment — from boutiques to shopping malls. Whether you choose the Pro S1 for affordability and ease or the TAC-B 3D-W for precision and advanced analytics, you gain full visibility into customer behavior through a centralized SensWeb platform.
Need help selecting the right sensor for your store? Contact our experts today for a free consultation.
