People counters for retail store traffic monitoring

People counters for retail store traffic monitoring

Customer counter system description

Retail people counters SensMax helps you to track amount of potential customers visiting your retail stores. Retail traffic counters accurately track visitors statistics and combine statistics with financial data from cash registers. It helps to determine how much sales revenue generated per visitor and amount of goods purchased per visitor.

Using this data, it is easier to track sales staff efficiency, analyze promotional activities success, and determine visiting trends to optimize qty of staff needed in stores. By installing SensMax retail traffic counters, you will have more data for business decisions related to marketing activities, staff work schedule and sales people efficiency that leads to profitability increase and improvements in operational efficiency. 


Why to choose SensMax retail traffic counters?

SensMax customer counting system designed for gathering retail traffic statistics in network of stores. People counter sensors designed as wireless devices with very easy installation. Statistical data from people counters goes to a LAN or 3G based data collector that forwards data to HQ for centralized reporting.

Retail traffic statistics from stores displayed in 20+ ready to use statistical, analytical, administrative and financial reports. You can easily setup financial data import from POSes using built in data import constructor, as well as automatic data export from customer counting system to any 3rd party reporting software in XML, CSV or MySQL data formats. 


people-counting-system-benefit-1 Ready to use reports  – more than 20 retail traffic reports that had been designed together with our customers waiting you sorted by hour, day, week, month, quarter and year. 

people-counting-system-benefit-3.png Easy installation – save time and money by installing wireless people counter sensors that don’t need any cabling works.

people-counting-system-benefit-4.pngReliable solution – customer counter system sends statistical data from retail stores using LAN or 3G and don’t need to be connected to any local PC, that usually generate a lot of IT and human factor related problems. 

people-counting-system-benefit-2.png Financial data import and data export– built in financial data import constructor allows to read almost any data formats exported from POSes, as well as built in tools for automatic retail traffic statistics export to any 3rd party reporting software (SAP, ORACLE, 1C, etc).

people-counting-system-benefit-5.pngFlexible system architecture – you can choose best-fit customer counting system architecture for you: client-server application with local installation, online cloud based reporting portal or hybrid architecture that uses both local server and online reporting portal.

How retail people counter system works

Customer counting system consists from three components – wireless door counter sensors for people counting, the data collector for data reading from door traffic counters and forwarding it to the HQ, and reporting software that displays data from door traffic counters in various reports. 

Wireless door counter sensors work from standard AA batteries for 2+ years. Retail traffic statistics stored into internal memory of electronic people counter that is enough for storing backup for 25 days. The data collector reads data from up to 30 door traffic counters and sends it to a central database each 20 minutes.

You can see store traffic statistics, visiting trends, compare periods before and after marketing activities or sales staff trainings, check conversion rates, stores opening and closing times, and more in locally installed application or use online reporting with automatic emailing of reports to dedicated managers.  


People counter sensor SensMax Pro S1

This is wireless electronic people counter that works from standard AA batteries for 2+ years. Retail traffic counter uses unidirectional visitor detection algorithm, has 25 days built in memory for backup and can be used for entrances up to 10m wide. Designed for retail traffic counting in stores with up to 3-4 entrances. 


People counter sensor SensMax Pro D3

This is wireless people counter sensor with bi-directional visitor detection algorithm. Electronic people counter works from standard AA batteries for 6-12 months and has built in memory for 25 days backup. It can be used for entrances up to 9m wide, but optimal use is for 1-6m wide entrances. Designed for retail traffic monitoring in big stores where it is needed to determine amount of visitors inside. 


Customer counter system gateway SensMax Pro TCPIP

This customer counter system gateway gathers retail store traffic stats from electronic people counters. It can read data from up to 30 sensors and forward it to the central database via Local Area Network. Customer counter system gateway works from AC 5V adaptor or POE has built in memory for storing retail traffic stats backup for 250 days.


Customer counter system gateway SensMax 3G

This is customer counter system gateway for collecting data from up to 30 retail people counters. It has module for standard SIM card and forward store traffic statistics to the central database via mobile internet connection. Customer counter system gateway works from AC 5V adaptor or POE has built-in memory that is enough for storing backup for 250 days. Very convenient to use in environments where it is not possible to connect to any internet router. 

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