People counting software SensMax EasyReport

for retail store analytics, shopping mall occupancy monitoring or visiting statistics tracking in libraries, museums and other public facilities

People counting system software

People counting solution software description

People counting software is very important part of people counting solution. It allows gathering information from many stores and combining visiting statistics in various ready to use reports. SensMax people counting solution software designed for displaying statistical information from people counters installed in retail store network.You can use people counting software for local reporting or with centralized reporting in HQ. There are two architectures of people counting software – cloud reporting or client-server application. 


people-counting-software-cloud-reporting-2.jpg Cloud reporting benefitspeople-counting-software-application-2.jpg  Client-server application benefits
Easy access – online reporting access from any browser.Local software installation – all data stored on your own servers only.
Data backup – data stored on SensMax servers with daily backup.Automatic data import – financial data import from POSes for automated conversion reports.
No maintenance costs - no local server needed.Data export – automatic data export to 3rd party reporting systems via XML, CSV or MySQL data formats.
Ready to use reports – static date or dynamic date statistical reports, analytical reports, occupancy trigger reports.Additional reports – statistical, analytical and financial reports, comparison reports, rating reports, conversion reports, summary reports. 
Automatic reporting – automatic mailing of reports to multi users.Time zone support – each people counting sensor may have different time zone settings.
Data export to 3rd party reporting system using API.Work hours filter to exclude technical visits generated by goods delivery, cleaning or maintenance staff. 
Free software – no subscription fees, no service fees, no renewal fees, it is free for SensMax customers.Multi-level user management – options to setup multi-level access rights.

People counting software benefits 

people-counting-system-benefit-1.pngReady to use reports – 20+ ready to use statistical, analytical, administrative and financial reports. 

people-counting-system-benefit-3.pngSystem notifications – people counting software shows information about battery charge of people counting sensors, data flow integrity and covered/sabotaged sensors alarms. 

people-counting-system-benefit-2.pngCustomer survey data import – automatic customer feedback import form SensMax Loyalty Button and Net Promoter Score calculation.  

people-counting-system-benefit-5.pngPeople counting statistics export –  automatic export to any third party reporting system or data warehouse (SAP, Oracle, Navision, Axapta, 1C, and others) in CSV, XML and MySQL data formats.   .    

people-counting-system-benefit-5.pngFinancial data import – people counting software supports financial data import from POS and display it together with people counting statistics and customer conversion rates calculation. 

people-counting-system-benefit-4.pngFlexible system architecture - local software installation or cloud reporting, as well as hybrid architectures available. 

People counters and customer conversion

SensMax customer counting system gives you option to import financial data from your POS systems to automate calculation of customer conversion rates – how many people entered the retail store and how many of them made a purchase. Tracking of visitor-to-customer conversion rate is very important KPI for each retail store.

Most of our customers reports 10-15% conversion rate increase after implementing SensMax customer counting solution into their retail business sales and management layers. Customer conversion rate has direct impact to revenue. How much profit you will earn if your yearly revenue will go up by at least for 10%? 


SensMax people counting system gives you opportunity to automate main customer conversion reports:  

  • Visitors-to-Customers conversion rate shows sales team effectiveness.  
  • Visitors-to-Goods Purchased conversion rate shows upsell effectiveness.   
  • Visitors-to-Money conversion rate shows effectiveness of marketing activities.  

People counters brings you opportunity to see real amount of potential customers visiting your stores. People counting system helps to measure how many visitors become customers and evaluate sales staff work effectiveness.

  • Example: You spent some budget for sales staff training. Using people counters you can measure what changed and evaluate sales training effect to sales.
  • Example: You see that Saturdays are most popular days, but next most popular day may be Wednesday from 12:00 to 15:00. It means that in most occupied times all staff has to be at their desk to serve customers. 

People counters helps to see amount of money that brings you one visitor. It is very important for marketing effectiveness evaluation. Because you can calculate marketing budget return on investment. 

  • Example: You spent 3000$ for radio advertising. You know that one visitor brings you at average 10$. Therefore, you can evaluate advertising effect by checking average visitors amount in stores and check did you add some more customers by your activity or not. 
  • Calculation formula: 3000$/10$=300 visitors. It means that marketing activity was effective if you had attracted +300 visitors comparing to average visiting level. In that way, you can find the most cost effective ways to attract visitors. There might be a situation when your ad attracted +500 visitors and it is effective, BUT sales staff were not ready and could not serve all customers, or goods melted, etc.

People counting system shows you average amount of goods purchased to visitors’ amount. It gives you to evaluate upsell effectiveness that connects with sales staff work evaluation. 

SensMax EasyReport software screenshots:


People counting statistical reports 

  • Daily visiting statistics by hours 

  • People counting statistics per week 

  • People counting statistics per month 

  • People counting statistics per quarter 

  • Visiting statistics for the custom selected period 

  • First/last crossing report 

  • Visiting statistics per period 

  • Visiting trends timeline 

  • People traffic generators 

  • Live report 

  • Cumulative statistical report 

Customer survey reports 

  • Loyalty distribution 

  • Net Promoters Score  

System reports 

  • Low battery notifications 

  • Blocked sensor notifications 

  • No data from sensor notifications 


Retail traffic analytical reports 

  • Retail stores ranking reports 

  • Analytical comparison of periods 

  • Visiting trends by hour 

  • Visiting trends by days 

  • Visiting trends by weeks 

  • People traffic distribution per week days and day hours 

  • Summary complex report for all KPI 

Customer conversion reports 

  • Money flow per period 

  • Checks qty per period 

  • Average checksum 

  • Average income from visitor 

  • Average goods sold per visitor 

  • Customer conversion rate 

  • Complex conversion rate comparison report

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